Toward an expanded definition of adaptive decision making
- Image Theory: An Alternative to Normative Decision Theory. Beach, Lee Roy // Advances in Consumer Research;1993, Vol. 20 Issue 1, p235
Describes the change in research and theory about how people make decisions, with a focus on a descriptive theory called Image Theory. Basic structure of the theory; Empirical research on the theory; Implications for consumer research.
- Implications of a Recognitional Decision Model for Consumer Behavior. Zsambock, Caroline E. // Advances in Consumer Research;1993, Vol. 20 Issue 1, p239
Presents a different approach to understanding decision making compared to the traditional decision research paradigm within the field of psychology. Recognition-primed decision making (RPD); Use of the critical decision method (CDM) and concept mapping; Implications of the model and methods to...
- Framing Dynamics: Measurement Issues and Perspectives. Hempel, Donald J.; Daniel, Harold Z. // Advances in Consumer Research;1993, Vol. 20 Issue 1, p273
Identifies some of the conceptualization and measurement issues associated with linking value and risk constructs to the evolution of decision frames. Risk and value perception; Reference pricing; Definition of the dimensional structure of decision frames and the effect of evolving frame...
- The Impact of Direction-of-Comparison on the Formation of Preference. Johar, Gita V.; Creyer, Elizabeth H. // Advances in Consumer Research;1993, Vol. 20 Issue 1, p284
Explores the direction-of-comparison effect, the tendency of people to neglect features that are unique to the referent of comparison and to highlight features that are unique to the subject of comparison. Processing goal; Stimulus-based context; Positive and negative unique features of the...
- Consumer Judgments, Decisions and Framing Dynamics: An Informational Viewpoint. Srinivasan, Narasimhan // Advances in Consumer Research;1993, Vol. 20 Issue 1, p288
Discusses the various possibilities that one may construct on the basis of the composition of the decision making unit, product category, context or situation and the type of decision. Framing dynamics; Impact of direction-of-comparison on the formation of preferences; Effect of multiple...
- Preface. Allen, Chris T.; John, Deborah Roedder // Advances in Consumer Research;1994, Vol. 21 Issue 1, preceding p1
The article discusses Annual Conference for the Association for Consumer Research (ACR) which took place on October 7-10, 1993 in Nashville, Tennessee. It is noted that 78 competitive papers and 38 special session proposals were presented. More than 500 people attended, and the sessions offered...
- A Brand as a Character, A Partner and a Person: Three Perspectives on the Question of Brand Personality. Aaker, Jennifer; Fournier, Susan // Advances in Consumer Research;1995, Vol. 22 Issue 1, p391
The article discusses issues in advertising relating to brand personality, or a set of human characteristics associated with a specific brand, particularly noting the need for increased understanding of and research into brand personality in marketing. It addresses issues of a formalized...
- The cost of being misinformed. Cote, Marcel // CA Magazine;Oct97, Vol. 130 Issue 8, p56
Focuses on the decision making process, and some of the misfortunes of making an incorrect decision. Reference to the experience of Electron company; Unreliability of accounting information used for business decisions; What financial markets base their valuations of knowledge-based businesses upon.
- Solutions to decision-making dilemmas. Sitley, Alicia Montecal // Career World;Nov/Dec95, Vol. 24 Issue 3, p21
Discusses the six step process of good decision-making. Definition of the problem; Listing of alternatives; Thinking about the alternatives; Choosing an alternative; Carrying out the decision; Evaluation of the decision. INSET: Practice the art of choosing..
- Decision-making styles. // Current Health 2;May86, Vol. 12 Issue 9, p22
Decision-making habits and indecisiveness are described. Decision-making styles, procrastination, ambivalence, dependency and impulse moves. Ways to improve the decision-making process.