Radio days

Brooke, Jill
October 1997
Adweek Western Edition;10/27/97, Vol. 47 Issue 43, p22
Trade Publication
Compares the effectiveness of radio advertising to that of television advertising. Financial aspects of advertising on radio as opposed to television; Reason radio advertising is not perceived as well as television advertising; Discussion on the demographics affiliated with radio advertising; Reference to the `Snapple' beverage advertisement.


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