Dell favoring two shops for global branded

November 1997
Advertising Age;11/3/1997, Vol. 68 Issue 44, p2
Trade Publication
This article reports that Dell Computer Corp. is focusing its review of a global branding assignment on J. Walter Thompson USA and Goldberg Moser O'Neill.


Related Articles

  • Dell Computer fires JWT; BBDO gets the business. Johnson, Bradley; Cuneo, Alice Z.; Krol, Carol; Cardona, Mercedes M.; Petrecca, Laura // Advertising Age;9/14/1998, Vol. 69 Issue 37, p3 

    States that Dell Computer Corp. is moving its $100 million-plus brand account to BBDO Worldwide advertising agency. Reason for firing J. Walter Thompson USA; BBDO agency not picking up Dell's Web work, which is handled by Goldberg Moser O'Neill agency; The trend of computer accounts moving...

  • After turbulent ride, Goldberg bids Dell adieu. Johnson, Bradley; Cuneo, Alice Z. // Advertising Age;4/26/1999, Vol. 70 Issue 18, p24 

    This article announces the resignation of Goldberg Moser O'Neill from the advertising account of Dell Computer Corp. after learning that the account was placed in review. The agency's resignation of the $70 million to $90 million Dell account ended an 11-year hitch -- the longest existing...

  • Dell stages a new search. Fest, Glen; Voight, Joan // Adweek New England Edition;03/29/99, Vol. 36 Issue 13, p52 

    Reports on the decision of Dell Computer to place a part of its $70 million domestic advertising account with Goldberg Moser o'Neill (GMO) for review. Invitation for GMO to defend itself; Focus of review on consumer and small business-to-business tasks.

  • Dell stages a new search. Fest, Glenn; Voight, Joan // Adweek Eastern Edition;3/29/1999, Vol. 40 Issue 13, p2 

    Reports that a part of Dell Computer's $70 million domestic advertising account with Goldberg Moser O'Neill (GMO) is up for review. Invitation for GMO to defend itself; Focus of review on consumer and small business-to-business tasks.

  • Dell Stages A New Search. Fest, Glen; Voight, Joan; Kelly, Jane; Baar, Aaron // Adweek Western Edition;03/29/99, Vol. 49 Issue 13, p52 

    Reports that domestic advertising account of Dell Computer with Goldberg Moser O'Neill (GMO) is up for review. Remarks from Bill Robbins, a representative of Dell Computer; When Dell Computer hired GMO; Account that will not be affected by the review.

  • ACCOUNT ACTION.  // Advertising Age;10/7/1991, Vol. 62 Issue 43, p8 

    Presents news briefs on advertising accounts as of October 1991. Reason behind the split between Celestial Seasonings and Goldberg Moser O'Neill; Worth of corporate account being reviewed by McDonald's Restaurants of Canada; Account deal between Premier Cruise Lines and J. Walter Thompson USA.

  • Black Angus Searches. Voight, Joan // Adweek Western Edition;10/18/99, Vol. 49 Issue 42, p5 

    Reports on the search of Stuart Anderson's Black Angus restaurant chain for an advertising agency for the creative portion of its advertising account. Value of the account; Reason of the Goldberg Moser O'Neil advertising agency in splitting with the company; Why some of the shops the client has...

  • GMO garners project from Secure Horizons. Tyrer, Kathy; Dawson, Angela // Adweek Western Edition;7/31/95, Vol. 45 Issue 31, p4 

    States that Goldberg Moser O'Neill (GMO) has acquired a project assignment from Effler and Helm's client Secure Horizons. Possible impact of the agreement on the company; Background information on GMO; Stipulations of the deal.

  • ShareWave win keeps GMO hooked on new technology. Kelly, Jane Irene // Adweek Western Edition;03/16/98, Vol. 48 Issue 11, p2 

    Informs about the account received by Goldberg, Moser O'Neill (GMO), a San Francisco, California-based advertising agency, from wireless technology developer ShareWave. How GMO's founders refers to their `home network' product; Investors of ShareWave; Other technology accounts of GMO.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics