Costa Rica campaign

Arellano, Luisa Esquiroz
October 1997
Travel Agent;10/20/97, Vol. 288 Issue 3, p109
Trade Publication
Reports on Costa Rica's launching of a promotional campaign targeting the United States and Canada. Sponsorship of educational seminars for travel agents; Costa Rica Institute of Tourism's release of collateral material on specialty travel subjects; Major hotel chains; Major attractions; Package tours.


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