TITLE

Costa Rica campaign

AUTHOR(S)
Arellano, Luisa Esquiroz
PUB. DATE
October 1997
SOURCE
Travel Agent;10/20/97, Vol. 288 Issue 3, p109
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Costa Rica's launching of a promotional campaign targeting the United States and Canada. Sponsorship of educational seminars for travel agents; Costa Rica Institute of Tourism's release of collateral material on specialty travel subjects; Major hotel chains; Major attractions; Package tours.
ACCESSION #
9711102000

 

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