TITLE

A sweat and puffery test

AUTHOR(S)
Gibbs, Mark
PUB. DATE
September 1997
SOURCE
Network World;09/29/97, Vol. 14 Issue 39, p120
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses considerations in detecting marketing hype being used by the computer industry of the United States. Use of performance superlatives; Labeling of products as `beta'; Use of generic quality descriptions.
ACCESSION #
9711093842

 

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