Very direct marketing

Mogelonsky, Marcia
August 1997
Marketing Tools;Aug97, Vol. 4 Issue 7, p6
Trade Publication
Reports on the launch of Catalina Marketing Corp.'s `lifestyle-themed magazine' called `One-To-One-Direct.' Customized advertising, sampling and promotional offers to households provided by the program; Access of manufacturers and retailers to a select group of recipients; Plans for two different lifestyle magazines.


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