TITLE

Very direct marketing

AUTHOR(S)
Mogelonsky, Marcia
PUB. DATE
August 1997
SOURCE
Marketing Tools;Aug97, Vol. 4 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of Catalina Marketing Corp.'s `lifestyle-themed magazine' called `One-To-One-Direct.' Customized advertising, sampling and promotional offers to households provided by the program; Access of manufacturers and retailers to a select group of recipients; Plans for two different lifestyle magazines.
ACCESSION #
9711065499

 

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