Publishers' stategies for CD-ROM/Internet publishing

Cole, John O.
January 1997
EMedia Professional;Jan1997, Vol. 10 Issue 1, p62
Academic Journal
Discusses several marketing strategies for publishers in compact disc read only memory (CD-ROM)/Internet publishing. Factors that influence the actions of publishers; Online strategies; Implementation issue in developing CD-ROM/Online strategies. INSET: Types of Internet materials/features..


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