TITLE

A substantive difference

AUTHOR(S)
Bradner, Scott
PUB. DATE
November 1997
SOURCE
Network World;11/03/97, Vol. 14 Issue 44, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the changes within the International Business Machines Corp. (IBM) in recent years. Significance of the business attire sported by IBM employees and officials; Overall change in the corporate culture of IBM; Difference of the new IBM from the old IBM; IBM's publication `Beyond Computing,' as an example of how the company has changed.
ACCESSION #
9711056172

 

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