- AGEISM IN ADVERTISING. Surowiecki, James // New Yorker;4/1/2002, Vol. 78 Issue 6, p40
Comments on the ageism in advertising in the U.S. Value of advertising in a show with younger viewers; Internal audience problem of companies; Reason of companies for paying more to reach the youth.
- JWT Set to Criticize Ageism in Ads. Melillo, Wendy // Adweek New England Edition;9/2/2002, Vol. 39 Issue 35, p21
Reports on the plan of Robert Synder, a senior partner with the mature market group of J. Walter Thompson, to address ageism in advertising in his testimony before the U.S. Senate's Special Committee on Aging in September 2002. Popularity of the issue of ageism.
- JWT Set to Criticize Ageism in Ads to Congress. Melillo, Wendy // Adweek Eastern Edition;9/2/2002, Vol. 43 Issue 35, p2
Focuses on the plan of J. Walter Thompson executive Robert Snyder to testify in the U.S. Senate on the issue of ageism in advertising. Primary target of advertisers and agencies; Views of Senator John Breaux on the bias against older Americans; Portrayal of seniors in advertising.
- Adland is officially declared ageist. // Campaign (UK);04/28/2000, Issue 17, p25
Comments on the finding from a NABS Monitor survey that the British advertising industry is ageist. Inability of agencies to keep older managers and creatives in jobs.
- LETTERS. Yalowitz, Nat // Aging Today;Jan/Feb2011, Vol. 32 Issue 1, p2
A letter to the editor is presented in response to the article "Is Anti-Aging Medicine the New Ageism?," by Arlene Weintraub, in the November-December 2010 issue.
- ASA forces withdrawal of 'ageist' Paddy Power ads. // Marketing Week;6/7/2001, Vol. 24 Issue 17, p7
Reports that a poster campaign for Irish betting service Paddy Power was branded ageist and offensive by the Advertising Standards Authority. Volume of complaints received on the ad; Demeaning nature of the ad.
- The Ages of Men and Women In Magazine Advertisements. England, Paula; Kuhn, Alice; Gardner, Teresa // Journalism Quarterly;Autumn81, Vol. 58 Issue 3, p468
Investigates the age distribution of men and women in magazine advertisements between 1960 and 1979 in the U.S. Preservation of ageism; Portrayal of a positive evaluation of youth; Confusion of the social nature of assigning value.
- LETTERS. Clark, Jonathan; Carter, Phil; Cridge, Mark; Morell, John (Clogger) // Campaign;7/2/2004, Issue 27, p22
Presents letters to the editor. Information related to ageism in the advertising industry; Views on headlines of the June 4, 2004 issue of the periodical "Campaign"; Opinion on the work of the periodical in the advertising festival in Cannes, France.
- ADVERTISING. Palmore, Erdman B.; Branch, Laurence; Harris, Diana K. // Encyclopedia of Ageism;2005, p5
The article presents an encyclopedia entry regarding ageism in advertising. There are several forms of ageism in advertising. Elders are always featured in commercials for diseases related with old age which supports the stereotype that most elders are inactive and sick. While elders are...