TITLE

Recruiters leave IPA en masse

AUTHOR(S)
Littlefield, David
PUB. DATE
December 1996
SOURCE
People Management;12/19/1996, Vol. 2 Issue 25, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the sudden decline in membership of the Institute of Practitioners in Advertising (IPA). How the institute stands accused of prioritising the interests of big `brand' agencies; Advertising firms that departed from the IPA; Why the five former members plan to open their forum to all recruitment ad agencies.
ACCESSION #
9711050646

 

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