Integrated Business Model for Improving Integration IBS Project Team in Malaysian Construction Industry

Mohd Nawi, Mohd Nasrun; Yusni Bahaudin, Ahmad; Azhari Azman, Mohamed Nor
March 2014
American-Eurasian Journal of Sustainable Agriculture;Mar2014, Vol. 8 Issue 3, p86
Academic Journal
In recovering from the recent global economic downturn, the construction industry is faced with challenges and issues in maintaining its survival within the business market. Several studies have highlighted the application of prefabrication construction or Industrialised Building Systems (IBS) as a catalyst for increased sustainability in building structures. However, it should be noted that there are some hesitation in the adoption of this method. Many clients in the Malaysian construction industry have negative perceptions in IBS as they are often poorly informed on IBS design, unable to foresee the benefits of this innovative method and unaware of its relevance to sustainability. It is crucial for the stakeholders of the construction industry to educate the clients on the advantages of IBS as well as establishing a comprehensive business model in implementing IBS to increase the confidence of the clients in the adoption of IBS. A radical improvement in the procurement system and supply chain process towards a more integrated approach is needed in order to achieve IBS success in the Malaysian construction industry. Although there are many related studies concentrated in this area and attempts to improve construction business process that based on team integration approach such as partnering, concurrent engineering etc, however these studies specifically provide any guideline on how to achieve a successful business towards that approach. It is therefore, the aim of this research to develop a business model for Malaysian IBS through the integrated team approach. The process of early involvement approach in this model will be clearly highlighted that including the detail explanation of criteria team/stakeholders selection process for an IBS project. With the development of this business model, the stakeholders in the Malaysian construction industry will have more guidelines in practice and their efforts in implementing IBS will be more structured towards successful project delivery.


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