TITLE

Strategic Planning for Tourism Development Bojnourd using SWOT Model

AUTHOR(S)
Rajabi, Azita; Gholamzadehdoab, Ali; Kordi, Ghasem
PUB. DATE
May 2014
SOURCE
Advances in Natural & Applied Sciences;May2014, Vol. 8 Issue 5, p596
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In tourism industry development schemes paying attention to qualitative measures and social goals is necessary, since an inappropriate and uncoordinated development can pose great threats on nature and environment. Tourist attractions and potentials are among unique capitals of countries and regions. Identifying and planning for these attractions, in order to develop tourism and regions, is of premium importance. In order to reach a stable urban development, one should plan given the existing attractions and strategies and given the social, cultural and economic factors. Shirvan with a several- thousand historical history is one of the oldest regions in Iran. This city enjoys lots of attractions and potentials which also have touristic capability. Nevertheless, to date there were no scheme in tourist development field in this region. So, by recognizing abilities and attractions of this city we can contribute to this region's tourist attraction. The objective of this research is to identify the target tourist places, to investigate the capabilities, abilities, to identify the attractions and to present strategies to reduce the existing bottlenecks. The question is that are there any strategies and solutions to develop tourism in this city? The research methodology of this research is descriptive, analytical survey. Information has been collected in field and library methods, and using SWOT software, the advantages-disadvantages, threats, opportunities and strategies and solutions to develop tourism of the city has been presented. The results of this research show that, in spite of the fact that bojnourdenjoys lots of capabilities to develop tourism, it has a high vulnerability threshold which requires a review and appropriate policy to remove the limitations and bottlenecks.
ACCESSION #
97105793

 

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