TITLE

The world's favourite?

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
July 1997
SOURCE
Marketing Event;Jul/Aug97, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on British Airway's marketing strategy for its new corporate identity. Background information on the company; Reposition of the company as a global and caring firm; Newell and Sorrell as design agency; Venue in London, England.
ACCESSION #
9710305734

 

Related Articles

  • British Airways, United Airlines will expand cooperative services.  // Aviation Week & Space Technology;3/13/1989, Vol. 130 Issue 11, p69 

    Discusses plans by British Airways to expand its cooperative efforts with United Airlines this summer to increase international travel and improve its share of the North Atlantic market. New cooperative services will be announced by late April; Market; Growth goals; Cooperative pact and problems.

  • British Airways seeks larger share of first-class market. Shifrin, C.A. // Aviation Week & Space Technology;5/8/1989, Vol. 130 Issue 19, p106 

    Discusses British Airways' recent $40 million investment to research and produce new first-class amenities, which the carrier hopes will help attract first-class passengers from other airlines. Goals; Upgrades.

  • British Airways starts transatlantic service with new Boeing 747-400s. Shifrin, C.A. // Aviation Week & Space Technology;8/14/1989, Vol. 131 Issue 7, p62 

    Reports that British Airways has begun transatlantic service with two new Boeing 747-400 aircraft, the first of 19 ordered. The carrier also ordered new Boeing 767 and 737 aircraft and may order the proposed 767-X.

  • BA in SMS drive to promote Rugby World Cup.  // Precision Marketing;3/7/2003, Vol. 15 Issue 21, p3 

    Reports on the efforts of British Airways to boost its online consumer database. Plan to increase consumer awareness of Rugby World Cup 2003.

  • In the lap of luxury.  // Popular Mechanics;Apr96, Vol. 173 Issue 4, p20 

    Reports that British Airways PLC is introducing individual compartments for first-class passengers. Functions of the compartment.

  • Delivery of aircraft delays London flight.  // San Diego Business Journal;2/19/96, Vol. 17 Issue 8, p40 

    Reports on the delay of service from San Diego, California to London by British Airways which was scheduled to begin in April of 1996. When the service is set to start; Why rescheduling was required.

  • Antitrust suit against British Airways.  // Aviation Week & Space Technology;1/21/85, Vol. 122 Issue 3, p33 

    British Airways' board of directors last week was told that Sir Freddie Laker had neither accepted nor rejected an offer made to him by the airline acting on behalf of all the defendants in a private antitrust suit brought by the liquidation of Laker Airways. Laker was offered a personal payment...

  • Concorde charter demand.  // Aviation Week & Space Technology;11/25/85, Vol. 123 Issue 22, p34 

    British Airways may be forced to seek additional aircraft due to the heavy charter demand for its Concorde supersonic transport. The demand is eroding the airline's on time performance for scheduled operations. The airline is currently operating 7 Concordes.

  • British Airways profits.  // Aviation Week & Space Technology;1/13/86, Vol. 124 Issue 2, p53 

    British Airways reported increased after-tax profits for the first half of the fiscal year.

  • British Airways orders airplanes from Boeing.  // Aviation Week & Space Technology;8/25/86, Vol. 125 Issue 8, p36 

    British Airways has ordered 16 Boeing 747-400s and has an option for 12 more, in an attempt to bolster its fleet and make it easier to sell to private investors within the next 9 months. If all order options are exercised, the buy would be the largest single commercial order, at $4.1 billion, in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics