TITLE

Whitbread keeps world yacht race

AUTHOR(S)
Cook, Alyson
PUB. DATE
July 1997
SOURCE
Marketing Event;Jul/Aug97, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Whitbread is denying rumors that its world sailing race is up for sale after 25 years of sponsorship. Objectives in marketing the company's name; Marketing concerns.
ACCESSION #
9710305701

 

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