Getting the most out of your people
- How to tell fads from trends. Letscher, Martin G. // American Demographics;Dec94, Vol. 16 Issue 12, p38
Reports that distinguishing between long-term trends and short-term fads early gives companies a powerful competitive edge. Separating fads from trends by asking six questions; Examples of fads and trends in the United States.
- A follow up on four fabled frenzies. // Inc.;Oct94, Vol. 16 Issue 10, p66
Presents a follow-up report on several popular fads. Hasbro's Cabbage Patch Kids; Ken Hakuta's Wacky Wallwalkers; Trivial Pursuit's success in 1984; The Pet Rock's beginnings; Demand; Their going price.
- In with the in crowd. // Brandweek;11/11/96, Vol. 37 Issue 43, p18
Highlights trends in cultural hubs like New York City, Los Angeles, California, Seattle, Washington and Austin, Texas. Personal beauty; Spiritual strengthening at spas and gyms; Indiscriminate spending; Fake fur; Cigar bars; Chai tea.
- The 1996 overrated list. // GQ: Gentlemen's Quarterly;Sep96, Vol. 66 Issue 9, p320
Lists several popular people, places and things and their overrated social relevance for the year 1996 in the United States. Includes Joan Osborne; Whoopi Goldberg's performance at the 1996 Oscar awards; America's desire for more articles psychoanalyzing David Letterman.
- Trend-o-rama. // Seventeen;May95, Vol. 54 Issue 5, p62
Reports on the latest teenage trends from around the world. Sporting of a leash tan; Wearing little boy's underwear; New hip greeting; Gift of coach tags.
- Untitled. // Seventeen;Mar94, Vol. 53 Issue 3, p104
Reports on the popularity of bell-bottom pants in other countries. Elephant pants as hip in France; Wearing of the pants with high-heeled mocassins in Mozambique; Indoor beaches and karaoke singing in Japan and Korea.
- Back from the dead? // Self;Oct94, Vol. 16 Issue 10, p24
Cites the re-emergence of popular items in the past. Spam; Tony Bennett; Plaid skirts; Pez candy; Afro hairdos; Record albums; Thongs; Noam Chomsky.
- The true trend test. Russell, Cheryl // American Demographics;Jan96, Vol. 18 Issue 1, p8
Considers how the media are often accused of deliberately misleading the American public, particularly by hyping nonexistent trends. Offers tips on separating truth from trash; Questions to consider when attempting to find the facts.
- Hip hemp. // WWD: Women's Wear Daily;9/29/1993, Vol. 166 Issue 62, The fashion beat. p12
Highlights fashion made from hemp or cannabis sativa in Los Angeles, California stores. Source of hemp; Southland designers working on hemp; Shops retailing hemp wear.