A comparative analysis of environmental effects on marketing activity in developing countries

Ojah, Kalu; Han, Dongchul
September 1997
Multinational Business Review (St. Louis University);Fall97, Vol. 5 Issue 2, p41
Academic Journal
Discusses the results of a study which identifies a vital requisite for sustainable international marketing success in unfamiliar markets. What are the prerequisite for entering foreign markets; What the study found; Analysis of data collected from the study.


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