Entry opportunities and environmental constraints for foreign retailers in China's secondary cities

Letovsky, Robert; Murphy, Debra M.
September 1997
Multinational Business Review (St. Louis University);Fall97, Vol. 5 Issue 2, p28
Academic Journal
Identifies some of the challenges and obstacles faced by foreign retailers seeking to enter the second and third-tier Chinese markets. Description of strategic options available to foreign retail investors; What type of tragic options are available to foreign retailers; Details on noticeable retail trends.


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