TITLE

TigerWatch: Nike to put swoosh on golf game

AUTHOR(S)
Lefton, Terry
PUB. DATE
August 1997
SOURCE
Brandweek;08/18/97, Vol. 38 Issue 31, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on sports indorsement by companies in the United States. Information on Nike planning a $40 million investment in golfer Tiger Woods with the endorsement of a Tiger-branded CD-ROM golf game; Reference to Visa entering the third year of sponsorship of its National Football League; Details on the testing of a television campaign by the Sports Authority.
ACCESSION #
9710300496

 

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