The pioneers who put people first

August 1995
People Management;8/10/1995, Vol. 1 Issue 16, p20
Features Kevin Newman, chief executive of First Direct and Richard Goswell, chief executive of Mercury One-2-One and their views on services to customer and people management. Career profile of both executives; Principles and virtues their company stand for; List of Mercury One-2-One's values on people management; Limitations and weaknesses of a values-driven approach to people management. INSETS: Direct route to the top.;Winning the numbers game..


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