TITLE

UK firms `must forgo analytical view of culture.'

AUTHOR(S)
Keen, Suzanne
PUB. DATE
April 1995
SOURCE
People Management;4/6/1995, Vol. 1 Issue 7, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Anticipates the unfavorable effects of analytical methods in culture assessment to British companies with businesses abroad. Use of non-judgmental approach in understanding culture and behavior; Four basic corporate culture models; Views of Yves-Noel Derenne of Eurotunnel on how to reconcile cultures.
ACCESSION #
9710292162

 

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