Assortment management

October 1997
Chain Store Age;Oct97 Supplement Retail, Vol. 73 Issue 10, p14
Trade Publication
Focuses on the use of data warehousing in assortment management, the process of choosing merchandise to suit variables like lifestyle, ethnicity, income level and climate in United States. Importance of integrating existing data from different departments of a retail business; Opinion of retailers on the existing data integration systems; Expectations on the development of the system.


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