TITLE

Offbeat recruitment drive steals the show

AUTHOR(S)
Littlefield, David
PUB. DATE
April 1996
SOURCE
People Management;4/18/1996, Vol. 2 Issue 8, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on various creative job advertisements sweeping on the recruitment market in Britain. Polygram's reaction on Hoskyn's imitation of its film on recruitment drive; Use of `punk advertising' to attract respondents; Growth of recruitment advertising.
ACCESSION #
9710280515

 

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