Imagine and inspire

Litherland, Susan
September 1997
Marketing Event;Sep97, p45
Offers tips on how to create exciting stands for non-fast moving consumer goods (FMCGs). Problems encountered by stand designers with non-FMCGs; Strategies used by stand designers to deal with non-FMCGs; Advantage of creating hospitality areas in the exhibition; Exhibition of large products; RB Design's presentation of exhibits for Yamaha's musical instruments. INSET: Yamaha Kemble Music..


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