TITLE

BT hoists the event sail

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
September 1997
SOURCE
Marketing Event;Sep97, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on BT's sponsorship of the `Global Challenge Yacht Race' in Southampton, England as a way to raise brand awareness. Details on the event; BT's marketing strategies. INSETS: BT cruise facts.;BT's integrated strategy..
ACCESSION #
9710275710

 

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