Can events prosper on the Net?

Couldwell, Clive
September 1997
Marketing Event;Sep97, p20
Focuses on the event industry's interest in the Internet as an additional marketing tool. Launching of several event organizers' own Web sites in Great Britain; Advantage of using the Internet in the event industry; Tips on how to use the Internet effectively. INSETS: Web sites to watch out for.;The Internet: Top tips..


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