TITLE

Can events prosper on the Net?

AUTHOR(S)
Couldwell, Clive
PUB. DATE
September 1997
SOURCE
Marketing Event;Sep97, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the event industry's interest in the Internet as an additional marketing tool. Launching of several event organizers' own Web sites in Great Britain; Advantage of using the Internet in the event industry; Tips on how to use the Internet effectively. INSETS: Web sites to watch out for.;The Internet: Top tips..
ACCESSION #
9710275708

 

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