The four-stage sales process

August 1997
LAN: Life Association News;Aug97, Vol. 92 Issue 8, p54
Trade Publication
Presents the four stages of life insurance sales process, according to MDRT member Glenn M. Eisenberg. Application of the referral-contacting method in interview sales; Use of third-party references and names of mutual acquaintances; Key question in an interview sales; Several life insurance sales approaches.


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