Playing the name game

Norris, George A.
August 1997
LAN: Life Association News;Aug97, Vol. 92 Issue 8, p38
Trade Publication
Focuses on the effect of advertising to Prudential Insurance Co. life insurance policies. Prudential's introduction of its `Strength of Gibraltar' slogan; Benefits of life company names to mergers and acquisitions; Equitable Society's current television advertising campaign; Focus of campaign on investments and financial planning; List of financial services Equitable offers.


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