TITLE

Reaching the finish line

AUTHOR(S)
Adams, Doug
PUB. DATE
September 1997
SOURCE
Progressive Grocer;Sep97, Vol. 76 Issue 9, p81
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on category management, a process for the supermarket industry for managing a group of products with the focus on consumer needs. Adjustments that retailers should make to reach category management; Changes required by the process; Importance of developing a road map for focusing on the goal.
ACCESSION #
9710226534

 

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