TITLE

Ad agencies fight to merge and conquer

AUTHOR(S)
Littlefield, David
PUB. DATE
February 1997
SOURCE
People Management;02/06/97, Vol. 3 Issue 3, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the dramatic changes in the recruitment advertising industry could have major effects on client relationships. MSL's possible merger with American company TMP; Reasons for the changes in the recruitment advertising industry; How the changes presents major consequences to clients.
ACCESSION #
9710225935

 

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