TITLE

Give the cold call the cold shoulder

AUTHOR(S)
Curry, Lynne
PUB. DATE
February 1996
SOURCE
People Management;2/22/1996, Vol. 2 Issue 4, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the methods and techniques on achieving the success in marketing ventures through training of the sales staff. Innovative approach through understanding the customer; Chartered Institute of Marketing's Paul Williams techniques on increasing efficiency with customer relations to achieve market growth; Conservative type of sales training according to Keith Francis of Chiltern Consultancy.
ACCESSION #
9710225749

 

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