Little Caesar thinking Big!Big!

Stopa, Marsha
September 1997
Crain's Detroit Business;09/15/97, Vol. 13 Issue 37, p3
Focuses on the pizza company of Little Caesar Enterprises Incorporated latest product, Big!Big!, which is aimed at improving the company's sales. Information on Little Caesar's net earnings for 1996; Reduction of Little Caesar's payroll and advertising; Projections for Big!Big!


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