The pep talker

Crabb, Steve
September 1995
People Management;9/7/1995, Vol. 1 Issue 18, p30
Profiles Jayne-Anne Gadhia, operations director for Virgin Direct. How Gadhia started her career; Challenges faced by Gadhia; Her disclosure program for Norwich Union; Feature of Virgin Direct culture; Expansion of life and pensions products.


Related Articles

  • Virgin Direct hears presentations.  // Adweek Western Edition;7/3/95, Vol. 45 Issue 27, p10 

    Reports that four U.K. shops have advanced in the pitch for Virgin Direct's Financial Services account.

  • Virgin Direct.  // Marketing Week (01419285);4/23/1998, Vol. 21 Issue 8, p54 

    Looks at Virgin Direct, the brand of the year in financing. When Virgin Direct began business; Reference to the company offering life insurance, income protection and personal pensions; Information on Virgin Direct joining forces with the Royal Bank of Scotland, to launch the Virgin One Account;...

  • Virgin Direct gives brand task to Rainer Kelly as part of overhaul. Hall, Emma // Campaign (UK);08/28/98, Issue 35, p2 

    Comments on the decision of Rainer Kelly Campbell to overhaul Virgin Direct's advertising strategy. Review of agency relations by Virgin Direct; Why the company is changing its advertising approach.

  • Media choice.  // Campaign (UK);08/28/98, Issue 35, p12 

    Focuses on an advertisement made for the Virgin Direct product by Virgin company. Special layout of the printed advertisement; Complexity of financial advertisements.

  • Virgin Direct banks on serious approach. Conley, Clare // Marketing Week;9/3/1998, Vol. 21 Issue 27, p22 

    Focuses on some of the methods used by Virgin Direct to advertise their products. Specializations of Virgin Direct; Identification of some of Virgin Direct's products; Details on the acquisition of Virgin Direct's advertising campaign by TBWA GGT Simons Palmer company.

  • Gadhia returns to Virgin Money. Pow, Helen // Money Marketing;3/15/2007, p2 

    The article announces that Jayne-Anne Gadhia returned to Virgin Money as chief executive officer.

  • Management reshuffle at Virgin Direct.  // Marketing Week;4/30/1998, Vol. 21 Issue 9, p6 

    Looks at the restructuring of Virgin Direct management team, and the setting up of a separate marketing unit for its direct bank Virgin One. Reference to Jayne-Anne Gadhia, becoming managing director of Virgin One; Reference to Gadhia's responsibility for the banking operation's 6 million Pound...

  • Music/Airline mogul wants to make financial services `Virgin... Lutton, Laura Pavlenko // American Banker;11/7/1997, Vol. 162 Issue 216, p1 

    Features Virgin Direct Ltd. financial services company of owner Richard Branson. Services offered by the company; Estimated number of customers in the United Kingdom; Information on Virgin One accounts; Report from research firm Datamonitor Europe.

  • Virgin Direct boss quits in bust-up. Benady, David // Marketing Week;10/8/1998, Vol. 21 Issue 32, p5 

    Reports on the resignation of Andrew Inwood as marketing director at Virgin Direct. Reasons for Inwood's resignation; Comments from David Ramsbottom, marketing manager at Virgin Direct; Return of Tony Wood, Inwood's predecessor, to the company; Role of a marketing director.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics