GR national test market for furniture retailer

Molinari, Deanne
October 1997
Grand Rapids Business Journal;10/13/97, Vol. 15 Issue 41, p14
Features the test marketing programs of Grand Rapids, Michigan-based furniture retailer Klingman's Furniture. Aim of furniture manufacturer La Barge to determine which items from its Magellan Collection were the most popular; Financial performance of the furniture industry; Advantages of the test-marketing program.


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