TITLE

Intelligent alliances

AUTHOR(S)
Segil, Larraine
PUB. DATE
July 1997
SOURCE
Executive Excellence;Jul97, Vol. 14 Issue 7, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses ways on how to develop a well-planned strategic alliance. Development of an internal strategic analysis as it relates to both tactical and strategic alliances; Process of developing strategy; Distinction between strategic and tactical alliances; Benefits from the strategy.
ACCESSION #
9710194771

 

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