TITLE

Brand management

AUTHOR(S)
Schneider, Bill
PUB. DATE
July 1997
SOURCE
Executive Excellence;Jul97, Vol. 14 Issue 7, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the connection between customer service, brand image and customer loyalty. Factors influencing brand's success; Value of maintaining a quality customer service; Importance of following the lead of enlightened companies.
ACCESSION #
9710194760

 

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