- Coke to teach modern management techniques. // Asian Business Review;Apr96, p23
Reports on Coca-Cola's establishment of the Coca-Cola Business Management School at Shanghai's Fudan University to help train Chinese managers for its increasing China operations.
- Coke closes in on new theme. Sloan, Pat; Wells, Melanie // Advertising Age;6/29/92, Vol. 63 Issue 26, p1
Reports that Coca-Cola Co. is working on a new global campaign for Coca-Cola Classic and considering a new slogan for its troubled Diet Coke. Handling agency is McCann-Erikson, Worldwide; Possibility of `The spark is real'; Other considerations; Background and additional speculations.
- This is not niche marketing: Coke exec. // Advertising Age;6/29/92, Vol. 63 Issue 26, ENVIRONMENTAL MARKETING pS-8
Presents the views of John C. Reid, director of environmental affairs for Co ca-Cola Co., on the environment and where marketers need to go from here. Challenge that must be met with a new set of rules for fulfilling the customers' needs; Trying to fashion something to fill `the environmental...
- Is it still OK to say OK? Frank, John N. // Beverage Industry;May94, Vol. 85 Issue 5, p8
Comments on the line extensions of Coca-Cola's new product called OK. Effect on restaurant staff.
- Coke returns to its contour roots with Zyman. H.S.M. // Beverage Industry;Jun94, Vol. 85 Issue 6, p35
Presents a corporate profile on Coca-Cola Company. Sales from 1992 to 1993; Worldwide soft drink volume; Packaging; Marketing schemes; Advertising promotions.
- Cola warriors. Miller, Hilary S. // Beverage Industry;Nov95, Vol. 86 Issue 11, p28
Reports on Coca-Cola Beverages' marketing strategies aimed at regaining market share lost to Cott Beverages, returning the company to profitability and rebuilding the company's stock status in its operations in Canada, undertaken under the leadership of its President and Chief Executive Officer...
- Taking it to the max. Miller, Hilary S. // Beverage Industry;Nov95, Vol. 86 Issue 11, p32
Reports on the launching of Coca-Cola Beverages' (CCB) Project MAX, which stands for Manufacturing Achieving eXcellence, aimed at improving efficiency, customer services and decreasing of costs. Elimination of costly, excess warehouse space and closing of half of CCB's production facilities;...
- Coca-Cola Europe automates keg management system. // Beverage Industry;Sep96, Vol. 87 Issue 9, p47
Reports on Liederbach, Germany-based Coco-Cola's use of Electronic Identification Devices' trovan passive transponder system to track keg distribution. Functions and features of the system; Benefits of the trovan passive transponder system.
- Everywhere Coca-Cola. // Beverage Industry;Jul97, Vol. 88 Issue 7, p62
Reports that Coca-Cola has literally become part of the Nevada landscape with the opening of the World of Coca-Cola Las Vegas. Most prominent feature of the attraction.