TITLE

Columbus: Strong on category management, promotions

PUB. DATE
September 1997
SOURCE
Frozen Food Age;Sep97, Vol. 46 Issue 2, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Scrutinizes the category management and promotion of Kroger's Columbus, Ohio, Kroger marketing area (KMA). Responsibility of frozen food category manager; Achievements of KMA; Columbus KMA commitment to frozens.
ACCESSION #
9710165967

Tags: KROGER Co. -- Management;  SUPERMARKETS

 

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