TITLE

Huge deal for Hill

PUB. DATE
October 1997
SOURCE
Jet;10/13/97, Vol. 92 Issue 21, p48
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Informs that Detroit Pistons star Grant Hill signed a seven-year deal worth at least $80 million with Fila. Hill to also chair a committee that will advise Fila on selecting other athletes for endorsement contracts.
ACCESSION #
9710161638

 

Related Articles

  • Hill lands $80M Fila deal. Defendis, Megan // Crain's Detroit Business;09/29/97, Vol. 13 Issue 39, p42 

    Reports that Grant Hill basketball player with the Detroit Pistons signed a $80 million seven year contract with Fila company. When Hill became a spokesman for the company; Increase in sales since Hill was spokesman.

  • Nasty as he wants to be.  // Advertising Age's Creativity;Nov96, Vol. 4 Issue 9, p6 

    Presents information on a television advertising campaign by the Fila creative team FCB/Leber Katz in New York, to endorse Fila athletic shoes, featuring Grant Hill. Description of advertisement; Person to be credited for advertisement.

  • Fila building on Hill momentum. Gelsi, Steve // Brandweek;9/18/95, Vol. 36 Issue 35, p4 

    Reports that Fila will spotlight Grant Hill's challenges and aspiration in his National Basketball Association (NBA) career in three advertising campaign breaking in November and December 1995. Features of the campaign; Company's marketing budget.

  • Fila takes uniform approach: Outfits for police and ushers.  // WWD: Women's Wear Daily;4/10/1997, Vol. 173 Issue 67, p8 

    Reports on the selection of Fila as the main sponsor of the 13th annual `Baker to Vegas Challenge Cup Relay,' a five-man relay race for police officers in New York. Plans to provide uniforms for runners, race officials and volunteers; Fila's support on enforcement programs to reduce counterfeit...

  • Ancient Greece inspires Fila. Seckler, Valerie // WWD: Women's Wear Daily;4/4/1996, Vol. 171 Issue 66, p3 

    Presents information on the inspiration from ancient Greece to create fashion activewear for the 21st century from Fila. Grand opening of the Fila Agora Footwear and Activewear Design Center in New York; Details on company's plan by Alberto Verdi of Fila USA; Gathering spot where designers can...

  • ON PARADE: FILA SPORT AND CITY.  // Australian Personal Computer;Apr2002, Issue 280, p114 

    Evaluates the Sport and City Computer bag manufactured by Fila. Backpack design; Selling price; Contact information.

  • Fila finds its way to the Web. B.W. // Adweek Western Edition;08/04/97, Vol. 47 Issue 31, p39 

    Reports on the introduction of the first World Wide Web site by the Fila Company in June 1997, with plans of increase online promotion of the venue. Address of the site; Agencies who developed the site; Hopes of the company for the site; Features of the site.

  • Fila's new act. Feitelberg, Rosemary; Cunningham, Thomas // WWD: Women's Wear Daily;3/11/1999, Vol. 177 Issue 47, p17 

    Presents highlights of Fila's 1999 `Renaissance' fashion show and launch party in New York City. Celebrities at the affair; Clothing shown; Decline in sales of the company in 1998.

  • Dir. Chel White makin' the copies for Fila, FCB/LKP. Clark, Michael // SHOOT;3/18/94, Vol. 35 Issue 11, p11 

    Reports on music video house The Underground director Chel White's commercial spot for Fila entitled `Mash' using a National Basketball Association (NBA) player. Description of commercial spot; White's animation award from the USA Film Festival; Budget of commercial.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics