Lifestyle marketing

August 1997
Progressive Grocer;Aug97, Vol. 76 Issue 8, p107
Trade Publication
Reports about grouping products by lifestyle. Views about merchandising meat by commodity; Statement of Dave Short, meat market manager at Kroger 895, on the sales results of their lifestyle groupings; How does lifestyle marketing work in practice; Explanation of Valerie DeLap, Kroger's consumer food merchandising specialist, on the performance of the case-ready, self-service perishables. INSET: Value-added meat and potatoes..


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