Perceptual realities

Radice, Carol
August 1997
Progressive Grocer;Aug97, Vol. 76 Issue 8, p25
Trade Publication
Discusses how changing the retail model could help supermarket industries to survive into the next century. Key in reaching consumers according to Phil Lempert, a market forecaster and syndicated columnist for the Chicago Tribune; How competitive pricing has helped drive sales; Categories that moved toward a more consumer-oriented focus. INSET: The enemy is us..


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