TITLE

Perceptual realities

AUTHOR(S)
Radice, Carol
PUB. DATE
August 1997
SOURCE
Progressive Grocer;Aug97, Vol. 76 Issue 8, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how changing the retail model could help supermarket industries to survive into the next century. Key in reaching consumers according to Phil Lempert, a market forecaster and syndicated columnist for the Chicago Tribune; How competitive pricing has helped drive sales; Categories that moved toward a more consumer-oriented focus. INSET: The enemy is us..
ACCESSION #
9710070593

 

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