Driving profitability

Anderson, George; Coupe, Kevin
August 1997
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p27
Trade Publication
Focuses on Heinz U.S.A. application of category management program to its soup section. Importance of the soup category for retailers looking to build a store brand presence; Core of Heinz' success; Valuable component of Heinz' private label efforts.


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