Keeping up with consumers

Anderson, George; Coupe, Kevin
August 1997
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p25
Trade Publication
Discusses how category management evolved into a significant tool in the baby food category. Heinz' recommendation on how to cater to baby food shoppers; Importance of data management to Heinz; Heinz' category management approach to baby foods.


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