TITLE

Keeping up with consumers

AUTHOR(S)
Anderson, George; Coupe, Kevin
PUB. DATE
August 1997
SOURCE
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how category management evolved into a significant tool in the baby food category. Heinz' recommendation on how to cater to baby food shoppers; Importance of data management to Heinz; Heinz' category management approach to baby foods.
ACCESSION #
9710064681

 

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