TITLE

A simple solution

AUTHOR(S)
Anderson, George; Coupe, Kevin
PUB. DATE
August 1997
SOURCE
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effectiveness of Heinz U.S.A.'s shelf management program. Effect of category management applications on retailer's condiment business; How Heinz and its retail partners produced outstanding increase in sales; Guiding principles of an effective shelf management program.
ACCESSION #
9710064679

 

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