A simple solution

Anderson, George; Coupe, Kevin
August 1997
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p23
Trade Publication
Focuses on the effectiveness of Heinz U.S.A.'s shelf management program. Effect of category management applications on retailer's condiment business; How Heinz and its retail partners produced outstanding increase in sales; Guiding principles of an effective shelf management program.


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