Keeping in touch

Anderson, George; Coupe, Kevin
August 1997
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p21
Trade Publication
Focuses on the application of category management at Kraft Foods. Specific cases where Kraft Foods achieved category growth for the consumer and growth for the company; Kraft's approach to category management; Creation of the Efficient Assortment Optimizer, an application that automates approaches to efficient assortment.


Related Articles

  • Kraft to sell Oz operations.  // Dairy Industries International;Nov97, Vol. 62 Issue 11, p11 

    Reports on the selling of Kraft Foods company's Australian cheese business operations. Other plans of the company.

  • Kraft to launch digital advertising.  // Prepared Foods;May98, Vol. 167 Issue 5, p37 

    Reports on the plan of the Kraft Foods company to launch a digital television advertisement for its products. Information on the alliance formed by Kraft with the Grey Advertising company; Cable networks where Kraft will begin advertising; Comments from Alec Gerster, executive vice president of...

  • Growth strategies in the food industry. Weston, J. Fred; Chiu, Susan // Business Economics;Jan1996, Vol. 31 Issue 1, p21 

    Provides an analysis of the food industry that illustrates how it managed above-average growth rates while the population has grown at only one percent in the United States. Reductions in the share of personal consumption of expenditures for food and beverage; Factors that contributed in...

  • Food Protection Management Training Class Available to Food Service.  // Twin Cities News (Munday, TX);3/1/2007, Vol. 25 Issue 4, p4 

    This article provides information on "Food Protection Management" training for food service managers in the Big Country area to be held on March 5, 2007 in Abilene, Texas.

  • Remaking food rules to promote health. Chapman, Nancy // Prepared Foods;Oct97, Vol. 166 Issue 11, p38 

    Reports that the United States' Food and Drug Administration (FDA) and the Food Safety and Inspection Service (FSIS) continue to remake food rules to favor healthier foods. Detailed information on the rules; Advantages of the rules to American consumers; Reference to those involved in the...

  • in brief.  // Foodservice & Hospitality;Sep2010, Vol. 43 Issue 7, p7 

    The article offers news briefs related to Canada's food industry which include the launch of a new environmental certification program, membership qualification of the Leaders in Environmentally Accountable Foodservice (L. E. A. F.), and the initiative of a group of farmers in the country.

  • The three legs of commercialization. Best, Daniel // Prepared Foods;Sep93, Vol. 162 Issue 10, p73 

    Examines ways of adding efficiency into the process of commercialization in the food industry. Failure of products due to saturated shelf space; Marketing, Infrastructure and finance as factors affecting the success of new products and technologies; `Dumbing down' the return of investment.

  • How to evaluate category captains. Trypus, Amy // Frozen Food Age;Dec98, Vol. 57 Issue 5, Category Management p22 

    Focuses on strategies for assessing the effectiveness of category management strategies in the food industry. Examination of a store's internal needs; Importance of seeking unique consumer information; Search for supporting resources.

  • Clearing hurdles to implementation. Weber, Win // Frozen Food Age;Dec98, Vol. 57 Issue 5, Category Management p25 

    Examines problems hampering the implementation of category management strategies in the food industry. Failure to establish collaborative relationships between trading partners; Inability to execute category plans at a store level.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics