TITLE

Keeping in touch

AUTHOR(S)
Anderson, George; Coupe, Kevin
PUB. DATE
August 1997
SOURCE
Progressive Grocer;Aug97 Supplement, Vol. 76 Issue 8, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the application of category management at Kraft Foods. Specific cases where Kraft Foods achieved category growth for the consumer and growth for the company; Kraft's approach to category management; Creation of the Efficient Assortment Optimizer, an application that automates approaches to efficient assortment.
ACCESSION #
9710064677

 

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