TITLE

Synergy myth

AUTHOR(S)
Geneen, Harold
PUB. DATE
August 1997
SOURCE
Executive Excellence;Aug97, Vol. 14 Issue 8, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Criticizes the concept of `synergy' in industrial management. Use of the concept to describe the future of a corporate merger and a corporate strategy; Myths associated with the concept.
ACCESSION #
9709263998

 

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