First taste of advertising from FCB

September 1997
Advertising Age;9/22/1997, Vol. 68 Issue 38, p51
Trade Publication
This article presents information on the print advertising campaign created by FCB Direct for Gevalia Kaffe. Gevalia Kaffe breaks a new campaign from FCB Direct in October 1997 publications. The print campaign is the first effort from the shop, which was awarded the mail-order coffee retailer's business in April 1997. First flight of print advertisements will appear in October and November 1997 issues of magazines including Bon Appetit, Martha Stewart Living, National Geographic Explorer, The New Yorker, People and Vanity Fair.


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