TITLE

Pushing the envelope

AUTHOR(S)
Lewis, Len
PUB. DATE
July 1997
SOURCE
Progressive Grocer;Jul97, Vol. 76 Issue 7, p91
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the statement of John Mahar of Green Hills Farms based in Syracuse, New York on customer management. Emphasis on the need to identify the customer mix and analyze defection and retention rates; Advantage of frequent-shopper card to the chain; How Green Hills use the data they gather; Trends that have the strongest impact on gross margins; Four groups of customer-loyalty programs.
ACCESSION #
9709172994

 

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