TITLE

Mastering POP on-line

AUTHOR(S)
Dorgan, Tim
PUB. DATE
July 1997
SOURCE
Progressive Grocer;Jul97, Vol. 76 Issue 7, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effects of on-line shopping to the point-of-purchase (POP). Targeting power of the on-line shopping software to POP programs; Flexibility and accountability of the on-line POP environment; Opportunities brought by on-line shopping to marketers; Primary challenge to POP.
ACCESSION #
9709172991

 

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