Channel choices

Donegan, Priscilla
July 1997
Progressive Grocer;Jul97, Vol. 76 Issue 7, p31
Trade Publication
Presents statistics of the gains and loss in the supermarkets' sales in different categories from 1991 to 1996. Analysis on discounters' gains compared to other retailers including eating and drinking establishments; Impact of mass merchandisers to non-edibles; Analysis of pricing among the three channels; Advantages offered by discounters' strategy of offering larger sizes.


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