TITLE

Kid stuff

AUTHOR(S)
Lewis, Len
PUB. DATE
July 1997
SOURCE
Progressive Grocer;Jul97, Vol. 76 Issue 7, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how children could be involved in store marketing programs. Children as the most powerful consumer group; HJ Heinz's nationwide contest for kids to create a ketchup label; Dixie Company's contest on riddles printed on Dixie cups for children; Crayola's contest for youngsters on renaming the eight crayons after their personal heroes.
ACCESSION #
9709172976

 

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