Kid stuff

Lewis, Len
July 1997
Progressive Grocer;Jul97, Vol. 76 Issue 7, p12
Trade Publication
Reports on how children could be involved in store marketing programs. Children as the most powerful consumer group; HJ Heinz's nationwide contest for kids to create a ketchup label; Dixie Company's contest on riddles printed on Dixie cups for children; Crayola's contest for youngsters on renaming the eight crayons after their personal heroes.


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